Product Management #1
I was wondering on how to use personas for B2B products. An interesting article on the application of personas in B2B products.
"To effectively manage the end user experience with your product, you need to know your users well. Personalizing the user profile leads to deeper insights into their character, environment, work burden, everyday needs and frustrations, making it easy to walk in the user's shoes."
#personas #marketing #persona #productmindset #product #userresearch