PM #4
Excellent article on how you can use Pirate Metrics to build as well grow the business.
When you use analytics to drive your business, you really know what you should be working on. Analytics now only helps to identify the strengths and weaknesses, but also give news ideas for growth and product development.
Acquisition - Sign-ups
Activation - Activation rate
Retention - Customer Acquisition Cost and Churn-rate
Referral - Net Promoter Score and Viral coefficient
Revenue - Customer lifetime value
https://lnkd.in/fK-69gX
# #productmanagement #pm #productmindset #customeracquisition #digitalmarketing