How do you build a product with perceived simplicity?
As the product matures in lifecycle, new features keep getting added.
1. Hide complex features.
WhatsApp is a great product which is essentially a chat app, but you can use it
2. Provide differentiated experience to power users.
This can be in 2 ways.
a. Different segments of users see different features.
b. Only premium/paid customers see advanced features.
3. Knowledge - Provide training to users on a periodic basis.
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