Community building would be core of marketing and product development for digital banks. Few ideas for banks to build their tribe.
1. Bring users into their tribe (Use terms like ‘us’ and include users in videos and photo)
2. Mobilise users as brand advocates (Example, ask users to share onboarding link and help the bank hit a number of customers)
3. Ask for feedback (Ask users customers to choose the name of a feature and make product roadmap public for feedback)
4. Organise offline events which would help to solidify the feeling of commitment and reciprocity
More ideas which digital banks can deploy to build community?
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