Challenge banks should look to build virality, community, social proof and reciprocity to acquire new customers.
Please let know how you think about it and neo-banks which are building some of these features.
a) Education - Establish digital banks as transparent companies
b) Community building - Make community at the core of marketing and product development
c) Virality - Inbuilt product ways help customers to tell friends about the company
d) Design - Helps acquire customers through social proof