๐๐ฐ๐จ ๐๐๐ญ๐ก๐ฌ ๐จ๐ ๐๐ ๐ข๐ง ๐ ๐ข๐ง๐๐ง๐๐ข๐๐ฅ ๐๐๐ซ๐ฏ๐ข๐๐๐ฌ
I listened to a fascinating podcast on the future of generative AI in financial services.
AI in financial services is now ๐ฆ๐จ๐ฏ๐ข๐ง๐ ๐๐ซ๐จ๐ฆ ๐ฉ๐๐ซ๐ข๐ฉ๐ก๐๐ซ๐๐ฅ ๐๐ฉ๐ฉ๐ฅ๐ข๐๐๐ญ๐ข๐จ๐ง๐ฌ like marketing and development to ๐๐๐๐จ๐ฆ๐ข๐ง๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐ญ๐ก๐ ๐๐จ๐ซ๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ.
There are 2 clear paths for AI in financial services.
๐๐๐ญ๐ก ๐: ๐๐ง๐ญ๐๐ฅ๐ฅ๐ข๐ ๐๐ง๐๐ & ๐๐๐ฏ๐ข๐๐ ๐๐จ๐ฆ๐ฉ๐๐ง๐ข๐๐ฌ
These are companies that help you understand, manage your money or make decisions.
Example: Cleo, an AI financial assistant that:
- Helps users track spending without judgment
- "Roasts" users about poor spending choices in a friendly way
- Builds trust through conversation, not just data
- Provides personalised advice when you need it
These companies use AI to leapfrog traditional banks and quickly disrupt services. They don't need legacy systems or thousands of employees.
๐๐๐ญ๐ก ๐: ๐๐๐ง๐ค๐ข๐ง๐ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ ๐๐จ๐ฆ๐ฉ๐๐ง๐ข๐๐ฌ
These companies hold and move your money.
For example, traditional banks offer accounts and credit and payment companies that handle transactions.
Their strength lies in the trust and data from years of customer relationships.
๐๐ก๐๐ญ ๐๐ก๐ข๐ฌ ๐๐๐๐ง๐ฌ ๐ ๐จ๐ซ ๐๐จ๐ฎ:
If you're a new startup you could focus on Path 1. Use AI to provide smarter advice, insights and intelligence and ๐๐ข๐ฌ๐ซ๐ฎ๐ฉ๐ญ ๐ข๐ง๐๐ฎ๐ฆ๐๐๐ง๐ญ๐ฌ ๐ฐ๐ข๐ญ๐ก ๐ ๐ญ๐ข๐ง๐ฒ ๐ญ๐๐๐ฆ.
If you're a bank you can ๐ฉ๐๐ซ๐ญ๐ง๐๐ซ ๐ฐ๐ข๐ญ๐ก ๐๐๐ญ๐ก ๐ ๐๐จ๐ฆ๐ฉ๐๐ง๐ข๐๐ฌ ๐๐ง๐ ๐ฎ๐ฌ๐ ๐๐ ๐ญ๐จ ๐ข๐ฆ๐ฉ๐ซ๐จ๐ฏ๐ ๐ฒ๐จ๐ฎ๐ซ ๐๐จ๐ซ๐ ๐ฉ๐ซ๐จ๐๐ฎ๐๐ญ๐ฌ.
The winners will be those who know which path they're on and play to their strengths.
Which path is your company on? Thoughts?
#FinancialServices #AI #Fintech #Banking
Go through the Podcast in the comments.