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Akshit Kumar Gupta
Fintech Product Manager | Ex- Niyo, Paytm | IMI - New Delhi
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November 21, 2024
๐๐ฅ๐š๐œ๐ค ๐…๐ซ๐ข๐๐š๐ฒ: ๐’๐จ๐Ÿ๐ญ๐ฐ๐š๐ซ๐ž/ ๐’๐š๐š๐’ ๐’๐š๐ฅ๐ž๐ฌ ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐ž๐ฌ Black Friday is the day after Thanksgiving, the fourth Friday of November. This year, it's on November 29, 2024. Originally a retail phenomenon, Black Friday has become crucial for digital products. Some Black Friday statistics - $9.8B: Total online spending in 2023 - $313: Average spend per shopper Three Ways you can use to maximize Black Friday sales: 1. Email Marketing: Send one focused email to your subscribers with your black Friday offer. 2. Newsletter Promotion: Submit your Black Friday deal to free or paid SaaS deal newsletters like AppSumo, SaaS Deals, or Product Hunt Deals. 3. Website Banner: Add a simple sticky header with your discount code and countdown timer. What's your Black Friday game plan? #BlackFriday2024 #DigitalMarketing #GrowthHacking #SaaS
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November 21, 2024
7 ๐‹๐ž๐ฌ๐ฌ๐จ๐ง๐ฌ ๐Ÿ๐ซ๐จ๐ฆ ๐ฆ๐ฒ ๐๐ข๐ฒ๐จ ๐„๐ฑ๐ข๐ญ:(๐’๐จ ๐˜๐จ๐ฎ ๐ƒ๐จ๐ง'๐ญ ๐‹๐ž๐š๐ซ๐ง ๐“๐ก๐ž๐ฆ ๐ญ๐ก๐ž ๐‡๐š๐ซ๐ ๐–๐š๐ฒ) During my Niyo exit, HR head of Niyo ๐‰๐š๐ ๐š๐๐ข๐ฌ๐ก ๐ promised full notice period payment for early relieving. Reality? They paid only till last working day and then ghosted. As the head of HR, his role was to provide transparency and ensure ethical treatment of employees. Here's what I learned: 1. ๐„๐š๐ซ๐ฅ๐ฒ ๐‘๐ž๐ฅ๐ข๐ž๐ฏ๐ข๐ง๐  ๐‘๐ž๐š๐ฅ๐ข๐ญ๐ฒ Know the notice period rules: Companies can cut it short when you resign, but must honor it fully when they terminate. The initiator of the exit matters. But making false promises about payment? That crosses an ethical line. Prepare your finances for early exit and get ALL payment commitments in writing. 2. ๐„๐ญ๐ก๐ข๐œ๐ฌ ๐‡๐š๐ฌ ๐๐จ ๐‡๐ข๐ž๐ซ๐š๐ซ๐œ๐ก๐ฒ When I specifically asked HR employee ๐’๐ฎ๐ฆ๐ž๐๐ก๐š ๐’๐š๐ฑ๐ž๐ง๐š about the payment, she confirmed they would settle the full notice period amount. She was present in the meeting with HR Head Jagadish B and backed his promises. Later, when confronted, she hid behind the excuse of being 'just a junior employee without authority. If you help mislead others, you're equally responsible. 3. ๐‹๐ž๐š๐๐ž๐ซ๐ฌ๐ก๐ข๐ฉ ๐‘๐ž๐ช๐ฎ๐ข๐ซ๐ž๐ฌ ๐‚๐จ๐ฎ๐ซ๐š๐ ๐ž Instead of admitting they wouldn't pay, they chose deception. True leaders face tough conversations. 4. ๐Š๐š๐ซ๐ฆ๐š ๐‚๐จ๐ฆ๐ž๐ฌ ๐€๐ซ๐จ๐ฎ๐ง๐ When I tried to call ๐‰๐š๐ ๐š๐๐ข๐ฌ๐ก ๐ he said he is in meeting and would call after the meeting. When the HR head lacks courage to even take calls (3 months of "in meetings" now), it shows character. Stand up against fraud - it matters. 5. ๐ƒ๐จ๐ง'๐ญ ๐“๐ซ๐ฎ๐ฌ๐ญ ๐„๐ฆ๐ฉ๐ญ๐ฒ ๐–๐จ๐ซ๐๐ฌ Despite founders ๐•๐ข๐ง๐š๐ฒ ๐๐š๐ ๐ซ๐ข and ๐•๐ข๐ซ๐ž๐ง๐๐ž๐ซ ๐๐ข๐ฌ๐ก๐ญ constant reminders of their employee-to-entrepreneur journey (to highlight empathy towards employees) and claims of '5 years of runway' in every townhall, their actions spoke louder: they couldn't even honor simple promises. 6. ๐๐ฎ๐ž๐ฌ๐ญ๐ข๐จ๐ง ๐…๐จ๐ฎ๐ง๐๐ž๐ซ ๐–๐จ๐ซ๐ฌ๐ก๐ข๐ฉ Creating jobs isn't enough if they're toxic. Many Indian startup founders prioritize business goals over ethics. Choose role models wisely. 7. ๐˜๐จ๐ฎ'๐ซ๐ž ๐•๐š๐ฅ๐ฎ๐š๐›๐ฅ๐ž ๐”๐ง๐ญ๐ข๐ฅ ๐˜๐จ๐ฎ'๐ซ๐ž ๐๐จ๐ญ Top ratings for 2 years meant nothing when their "values" were tested. Companies can flip overnight. This isn't about settlement anymore. It's about calling out a culture where leaders make false promises. Where ethics are preached but not practiced. Remember: If you can't face someone after making a promise, don't make that promise at all. Sharing my story so others don't have to learn these lessons the hard way. #StartupCulture #IndianStartups #WorkplaceEthics #LeadershipLessons #TechStartups Niyo Solutions Inc.
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January 7, 2025