๐ฏ "Akshit, do not spend time on making a fancy plan, just focus on bringing leads to the table."
That's what a US SaaS founder told me as I started to help her in marketing.
SEO? Content marketing? Paid ads? Newsletter? Lead magnets?
After a little deliberation, we chose the most fundamental approach: Cold emailing.
Why?
Most businesses generate their initial sales through cold outreach - emails, calls, DMs.
It's not glamorous. We're taking the scrappy route:
- Mining YCombinator directories
- Leveraging LinkedIn search strings
- Using free email finding tools
We just started and I'll be sharing our learnings with our cold email experiment. What has been your experience with cold-emails?
#SaaS #StartupGrowth #ColdEmail #MarketingStrategy #ProductMarketing